/* VYSTO_DECK_DATA_START */ window.VYSTO_DECK = { version: "2026-10-13", title: "Vysto AI Seed Deck", slides: [ { id: "cover", theme: "dark", layout: "hero", eyebrow: "Seed Round · SAFE · 2026", title: "The conversational web starts here.", sub: "A patent-pending platform that replaces website navigation with intent.", foot: ["Investor presentation · October 2026", "vysto.ai · Confidential"] }, { id: "problem", theme: "dark", layout: "split", eyebrow: "The Problem", title: "Websites still make visitors do all the work.", sub: "People arrive with a question and get a menu built around an org chart. Meanwhile, AI answers them before they ever click.", aside: { label: "The web was built for browsing", lines: ["Search engines index pages.", "Content management systems store pages.", "Nobody built the layer that understands intent."] }, blocks: [ { type: "panel", tone: "orange", label: "Today's options all fall short of turning a visit into an outcome", cards: [ { title: "Menus and page trees", body: "Visitors hunt, give up, and bounce. The site never learns why." }, { title: "Bolted-on chat widgets", body: "A text box on top of the same old site. The experience underneath never changes." }, { title: "Plugin sprawl", body: "Patches, security holes, and agency hours spent keeping the lights on." } ] } ] }, { id: "market", theme: "light", layout: "stack", center: true, eyebrow: "The Market Opportunity", title: "1.34 billion websites are due for a rebuild.", sub: "The way people find information changed. The sites they land on did not.", blocks: [ { type: "stat3", left: { label: "The platform shift", body: "WordPress runs 42.6% of all websites and nearly 60% of sites on a known CMS. That installed base is Vysto's migration path." }, center: { label: "The content layer", value: "$25B", body: "web content management market by 2029, up from $10.65B in 2024 at 18.6% a year" }, right: { label: "The behavioral shift", body: "68% of US Google searches ended without a click in early 2026. Visitors now expect answers, not page trees." } } ], source: "Sources: W3Techs via Barn2 (2026); MarketsandMarkets WCM forecast; SparkToro (June 2026)" }, { id: "why-now", theme: "dark", layout: "stack", eyebrow: "Why Now", title: "Search became answers.
Software became agents.
Websites are next.", blocks: [ { type: "cards", cols: 3, cards: [ { tag: "AI answers ate the click", body: "AI Overviews appeared on 73% of US branded keywords by September 2026. A site that can only display pages loses the visit." }, { tag: "Agents need a front door", body: "MCP made it normal for Claude, Cursor, and other agents to run software directly. Vysto is MCP-native from day one." }, { tag: "The WordPress exodus", body: "Agencies and owners are tired of plugin maintenance and security patching. They want a way out that keeps their SEO intact." } ] } ], source: "Source: Ahrefs AI Overview tracking (September 2026)" }, { id: "solution", theme: "orange", layout: "stack", center: true, eyebrow: "The Solution Is Vysto", title: "A conversational website platform that gives every visitor exactly what they came for.", blocks: [ { type: "cards", cols: 3, tone: "dark", cards: [ { num: "01", title: "Nuggets, not pages", body: "Content lives as modular, structured Nuggets. The engine assembles them around each visitor's intent, by voice or text." }, { num: "02", title: "Cinematic, not chat", body: "Every answer plays like broadcast TV, with motion, video, and layout generated on the fly for that visitor." }, { num: "03", title: "Classic View built in", body: "Every site also renders as a crawlable classic site with a static shadow layer, so search rankings carry over." } ] } ] }, { id: "engines", theme: "light", layout: "stack", eyebrow: "One Platform, Three Engines", title: "Built to own the layer between the visitor and the content.", blocks: [ { type: "cards", cols: 3, cards: [ { icon: "play", title: "Conversational Experience", body: "Intent routing across the site's Nuggets. Click-to-intent translation and speculative pre-rendering keep every scene instant." }, { icon: "plug", title: "Vysto MCP", body: "Manage any site from Claude, Cursor, or any MCP client. Existing content converts to Nuggets automatically." }, { icon: "check", title: "Autonomous site agents", body: "SEO and security agents run continuously today. More agents are coming to improve sites with no human in the loop." } ] } ] }, { id: "advantage", theme: "dark", layout: "stack", center: true, eyebrow: "Our Unique Advantage", title: "Partners are our distribution. The patent protects the engine.", pill: "WordPress owns the page. Hosting owns the server. Vysto owns the intent layer.", blocks: [ { type: "flow", steps: [ { title: "Agency partners", body: "Bring their whole book of sites. Vysto never sells against them." }, { title: "Migration", body: "Plugin and scraper move sites over with SEO redirects handled." }, { title: "Nugget data", body: "Every site and session sharpens routing and trains our models." }, { title: "Partner growth", body: "Better sites win more clients, and agencies bring the next wave." } ] }, { type: "notes", items: [ "Patent pending. Non-provisional and international filings protect the core mechanisms, all built and running in production.", "Vysto grows as its partners grow. Clients who come direct are routed to a partner. We only handle platform support." ] } ] }, { id: "experience", theme: "dark", layout: "split", eyebrow: "The Visitor Experience", title: "Every visit plays like a finished commercial.", blocks: [ { type: "list", items: [ { title: "Click-to-intent translation", body: "Every click becomes an intent signal, so even classic navigation routes through the engine." }, { title: "Speculative pre-rendering", body: "The most likely next scenes are rendered before the visitor asks for them." }, { title: "Grounded and on brand", body: "Dual-path retrieval over the site's own Nuggets, with tone and guardrails set per site." } ] } ], steps: [ { n: "1", label: "Intent", body: "“What would this cost for a team of twenty?”" }, { n: "2", label: "Scene", body: "Pricing Nugget animates in with a side-by-side plan comparison" }, { n: "3", label: "Next scene, already rendered", body: "Customer story video, then a one-tap booking", hot: true } ] }, { id: "operators", theme: "light", layout: "stack", eyebrow: "For Site Owners and Operators", title: "Run your site from any AI tool. Let agents keep it sharp.", blocks: [ { type: "cards", cols: 2, cards: [ { title: "Vysto MCP", body: "Connect Claude, Cursor, or any MCP client. Edit pages, publish, manage Nuggets, and run migrations by conversation. Every page converts to Nuggets, so upgrading to Conversational is one switch." }, { title: "Always-on agents", body: "The SEO agent and the security agent check every site continuously today. More agents are in development to improve sites with no human intervention." } ] }, { type: "chips", label: "Extensions live now", items: ["E-commerce", "CRM", "Forms", "Site scraper", "Voice"] } ] }, { id: "agencies", theme: "light", layout: "stack", eyebrow: "For Agency Partners", title: "A platform agencies can build a business on.", blocks: [ { type: "cards", cols: 2, cards: [ { title: "Migration toolkit", body: "The WordPress plugin gets close to one-to-one. The scraper alone reaches the high 80s. SEO redirects are automated." }, { title: "One portfolio workspace", body: "White-label client sites, portfolio analytics, and MCP control of every site from one place." }, { title: "Their clients stay theirs", body: "Vysto never pursues a partner's clients and routes direct inquiries back to agencies." }, { title: "Onboarding and enablement", body: "A dedicated onboarding specialist and a learning platform take agencies from interest to live." } ] } ] }, { id: "traction", theme: "light", layout: "split", center: true, eyebrow: "Traction to Date", title: "Nearly 100 sites live before launch", sub: "Built and proven in private beta. Public launch January 1, 2027.", blocks: [ { type: "table", head: ["Signal", "Status"], rows: [ ["Sites on platform", "Nearly 100, from the Design Done Right migration"], ["Agency partners live", "2: Design Done Right and MediaZoo"], ["Platform", "Private beta, live on AWS (EKS)"], ["Agents in production", "SEO and security, running continuously"], ["Usage analytics", "73-metric registry being instrumented"] ] } ], aside: { label: "Anchor clients on Vysto", big: true, lines: ["Miami Corp", "Bale Doneen", "Skyn Lab", "Emotion Fitness", "The Richardson Group"] } }, { id: "roadmap", theme: "dark", layout: "stack", eyebrow: "Product and Revenue Roadmap", title: "From where we are today to Vysto OS", blocks: [ { type: "timeline", cols: [ { tag: "We are here", title: "Q4 2026", hot: true, items: ["Private beta live on AWS", "Nearly 100 sites migrated", "MCP, extensions, SEO and security agents live", "Non-provisional and international patent filed"], rev: "Early subscriptions and anchor client accounts" }, { tag: "Launch", title: "H1 2027", items: ["Public launch January 1", "Drupal migration path, then Wix and Shopify", "Fine-tuned Vysto CMS model on AWS", "Trust center, DPA, SOC 2 Type II readiness"], rev: "$10 and $49 self-serve plans open; agency books convert" }, { tag: "Scale", title: "H2 2027", items: ["Vysto OS alpha", "More autonomous site agents", "Enterprise-scale e-commerce", "Solutions engineering and support team in seat"], rev: "Advanced and Enterprise tiers, extensions, add-ons" }, { tag: "Vysto OS", title: "2028 and beyond", items: ["One agent per person, across life, family, and work", "Family agents that talk to each other", "Our own trained model; switch models, keep memory"], rev: "Personal, family, and business OS subscriptions" } ] } ] }, { id: "landscape", theme: "light", layout: "stack", eyebrow: "The Current Landscape", title: "Vysto is built for how people find things now", blocks: [ { type: "table", wide: true, highlightFirst: true, head: ["", "What they built", "What they missed", "The gap"], rows: [ ["Vysto", "Conversational platform on modular Nuggets, MCP-native", "Built around intent from the ground up", "Owns the intent layer"], ["WordPress", "The page CMS behind 42.6% of the web", "Every visitor gets the same page tree", "Plugin sprawl, not answers"], ["Wix, Squarespace, Webflow", "Drag-and-drop and designer page builders", "AI helps build the pages; visitors still navigate", "A better builder, same experience"], ["Sitecore, Adobe AEM", "Enterprise digital experience platforms", "Personalization at enterprise cost and timelines", "Out of reach for most businesses"], ["AI chat widgets", "A chatbot bolted onto an existing site", "The site underneath never changes", "A layer on top, not a platform"] ] } ] }, { id: "business-model", theme: "light", layout: "stack", eyebrow: "The Business Model", title: "Four revenue layers", blocks: [ { type: "cards", cols: 4, layered: true, cards: [ { tone: "peach", tag: "Layer 1 · Base recurring", value: "$10 to $49 a month", title: "Self-serve plans", body: "Vysto MCP at $10 a month. Vysto Conversational at $49 a month or $499 a year. 30-day free trial converts." }, { tone: "dark", tag: "Layer 2 · High LTV", value: "Custom quotes", title: "Advanced and Enterprise", body: "Quoted per account. Enterprise deployments can run thousands of dollars a month." }, { tone: "dark", tag: "Layer 3 · Expansion", value: "Add-ons on every plan", title: "Extensions", body: "E-commerce, CRM, Blog Writing AI, and voice raise revenue per site without new acquisition cost." }, { tone: "dark", hot: true, tag: "Layer 4 · Next platform", value: "Vysto OS 2027 on", title: "Personal AI agents", body: "Personal, family, and business agent subscriptions, on your own hardware or in the cloud." } ] } ] }, { id: "gtm", theme: "light", layout: "stack", eyebrow: "Go-to-Market", title: "Three tracks, one rule: we grow as our partners grow", blocks: [ { type: "cards", cols: 3, cards: [ { tag: "Track 1", title: "Self-serve", body: "Owners sign up and build on the $10 and $49 plans with no agency involved. A pre-launch campaign aimed at frustrated WordPress users runs October to December." }, { tag: "Track 2", title: "Agency partners", body: "Each agency brings a book of sites. WordPress is proven, a Drupal pilot lands before January, and Wix and Shopify paths follow." }, { tag: "Track 3", title: "Channel partners", body: "Employed and contract partners work trade shows and recruit agencies, paid on revenue share and activation bounties from $15 to $750 per tenant." } ] } ] }, { id: "projections", theme: "dark", layout: "stack", eyebrow: "Revenue Projections", title: "Path to $16.5M ARR by 2029", badge: "Illustrative · Model in progress", blocks: [ { type: "bars", bars: [ { label: "Pre-launch", sub: "Today", detail: "Private beta, nearly 100 sites", value: 0 }, { label: "$1.65M", sub: "2027 exit ARR", detail: "2,000 MCP · 1,500 Conv. · 48 Adv./Ent.", value: 1.65 }, { label: "$6.5M", sub: "2028 exit ARR", detail: "8,000 MCP · 6,000 Conv. · 180 Adv./Ent.", value: 6.5 }, { label: "$16.5M", sub: "2029 exit ARR", detail: "20,000 MCP · 15,000 Conv. · 480 Adv./Ent.", value: 16.5, hot: true } ] } ], source: "Assumes Advanced at $500 and Enterprise at $3,000 a month on average. Excludes extensions and Vysto OS." }, { id: "ask", theme: "dark", layout: "stack", eyebrow: "The Ask", title: "Raising $2M to make the web conversational", blocks: [ { type: "table", wide: true, tone: "dark", head: ["Use of funds", "Share", "Amount", "What it unlocks"], rows: [ ["Go-to-market", "30%", "$600,000", "Agency recruiting, channel partners, launch"], ["Vysto OS model", "20%", "$400,000", "Build and train our own model"], ["Infrastructure", "15%", "$300,000", "AWS scale, observability, enterprise readiness"], ["Vysto CMS model", "15%", "$300,000", "Fine-tune our own CMS model on AWS"], ["Patent", "10%", "$200,000", "Non-provisional, international, continuations"], ["Legal and compliance", "10%", "$200,000", "Terms, DPA, trust center, SOC 2 readiness"] ] }, { type: "terms", card: { label: "Post-money SAFE · $20M cap", lines: ["$1M and up: valuation cap, no discount.", "Under $1M: 20% discount, no cap."] }, milestones: ["Public launch January 1, 2027", "Agency partners live on WordPress and Drupal", "Fine-tuned Vysto CMS model in production", "Series A of $10M to $20M opens January 2027"] } ], source: "Allocation shares are proposed and subject to board approval." }, { id: "team", theme: "light", layout: "stack", eyebrow: "Meet the Team", title: "Founders who build and run technology companies", blocks: [ { type: "founders", people: [ { initials: "VC", name: "Victor Calabrese", role: "Founder and CEO", body: "Named inventor on the Vysto patent. Founded and runs DeskSide, Konsulere, and MediaZoo. Vistage speaker on AI." }, { initials: "ME", name: "Michael Ehrich", role: "Co-founder, President and COO", body: "Co-founder of Design Done Right, Vysto's first agency partner, and DeskSide. Leads operations and finance." } ] }, { type: "cards", cols: 2, cards: [ { tag: "Engineering", lines: ["Tristan Wentzel, Head of Platform Engineering", "Aidan Soule, Head of Solutions Engineering", "Francisco Giachero, Senior Front-End Engineer", "Senior Back-End Developer and Creative Technologist, joined October 2026"] }, { tag: "Marketing, Brand, and Partners", lines: ["Camila Centurion, Head of Marketing", "Suné Bester, Head of Brand and Partner Experience", "Video, social and content, agency onboarding, and learning and enablement leads"] } ] } ], source: "15 people across the US, Argentina, and South Africa" }, { id: "ip", theme: "dark", layout: "split", eyebrow: "Intellectual Property", title: "Protected by a patent-pending architecture", blocks: [ { type: "milestones", items: [ { tag: "September 2025", body: "US provisional application filed" }, { tag: "2026", body: "Non-provisional application filed" }, { tag: "International", body: "International filing in place" }, { tag: "Production", body: "Claimed elements built and verified in the live platform", muted: true } ] } ], grid: [ { title: "Nugget content model", body: "Modular units replace pages" }, { title: "Intent routing", body: "Requests resolve to content" }, { title: "Click-to-intent", body: "Clicks become intent signals" }, { title: "Speculative pre-rendering", body: "Next scenes ready in advance" }, { title: "Dual-path retrieval", body: "Vector plus metadata filtering" }, { title: "Static shadow layer", body: "Crawlable pages for SEO" } ] }, { id: "close", theme: "dark", layout: "hero", closing: true, title: "Websites that understand intent.", sub: "Get in touch: victor@vysto.ai", foot: ["Patent pending", "vysto.ai · Confidential"] } ] }; /* VYSTO_DECK_DATA_END */ (function(){ var D = window.VYSTO_DECK; if(!D) return; var KEY = 'vystoDeckAccess', DAYS = 30; var $ = function(id){ return document.getElementById(id); }; var esc = function(s){ return String(s == null ? 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